Custom CRM & Digital Platform for Real Estate Agencies
A centralized CRM and client-facing web & mobile platform built to manage listings, projects, and operations for Brick, a leading Belgian real estate firm.
Brick, a trusted real estate partner in Belgium, specializes in the sale, rental, and management of diverse properties from houses and apartments to warehouses and new development projects. To support their growth and digital strategy, we developed a custom CRM, a responsive website, and a mobile application, allowing them to manage both internal workflows and customer-facing experiences in one integrated ecosystem.
The platform not only centralizes agency operations and team collaboration but also syncs in real-time with popular real estate portals such as Immoweb and Zimmo, maximizing property visibility and lead generation. Combined with features like automated estimation, role-based access, and project monitoring, Brick's system now stands as a model for modern real estate digitalization.


Region
Belgium
Service
Full-Stack Development
Platform
Web & Mobile App
Challenges We Solved:
- Sync with Immoweb & Zimmo
Successfully implemented real-time property sync with third-party real estate portals. - Scalable CRM Architecture
Built a modular and scalable system adaptable to future expansion, including multi-agency structures and custom modules. - Complex Workflow Automation
Automated key internal processes like appointment scheduling, status tracking, and cost-benefit analysis to reduce manual workload. - Unified UX Across Web and Mobile
Delivered a consistent, intuitive user experience on both web and mobile for both clients and internal staff.
Key Features:
- User & Role Management
Control access and permissions per team member and agency branch. - Agenda & Appointment Scheduling
Plan visits, meetings, and team events in an integrated calendar. - Expertise Request Management
Handle property evaluations from potential sellers with a structured workflow. - Property Listing Management
Add, edit, and publish listings on web, mobile, and external portals with one click. - Property Status Tracking
Real-time updates on listing status (active, sold, rented, etc.) for the whole team. - New Project Management
Manage and promote new construction projects from a single dashboard. - Cost/Benefit Ratio Calculation
Automate financial evaluations for internal use and client proposals. - Valuation & Estimation Tools
Use built-in algorithms to generate real-time property estimates. - Content Management System
Create blog posts, post social content, publish real estate news, and even job offers. - Client-Facing Web & Mobile Platform
A sleek, branded platform for clients to browse listings, follow up on leads, and submit requests.
Impact of the Solution
- Faster Deal Closures
A streamlined CRM and instant property syncing with Immoweb/Zimmo enabled agents to act faster and close more listings. - Better Lead Qualification
Structured workflows and status tracking helped agents focus on serious buyers, improving sales conversion rates. - Professional Image Across Web & Mobile
A polished digital presence (mobile + web) enhanced client trust and positioned Brick as a modern real estate leader. - Reduced Manual Workload
Centralized property and project management eliminated the need for spreadsheets and scattered tools. - Improved Internal Coordination
Shared agendas, role-based access, and real-time updates helped teams collaborate more efficiently across offices. - Gained Competitive Edge
The custom platform gave Brick an advantage over traditional agencies still relying on fragmented tools or manual methods.
What Else Could Be Built Like This?
This project showcases a highly adaptable real estate CRM and sales platform. Similar custom solutions could include:
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Vacation Rental Management Systems
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