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Custom CRM & Digital Platform for Real Estate Agencies

A centralized CRM and client-facing web & mobile platform built to manage listings, projects, and operations for Brick, a leading Belgian real estate firm.

Brick, a trusted real estate partner in Belgium, specializes in the sale, rental, and management of diverse properties from houses and apartments to warehouses and new development projects. To support their growth and digital strategy, we developed a custom CRM, a responsive website, and a mobile application, allowing them to manage both internal workflows and customer-facing experiences in one integrated ecosystem.


The platform not only centralizes agency operations and team collaboration but also syncs in real-time with popular real estate portals such as Immoweb and Zimmo, maximizing property visibility and lead generation. Combined with features like automated estimation, role-based access, and project monitoring, Brick's system now stands as a model for modern real estate digitalization.

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Region

Belgium

Service

Full-Stack Development

Platform

Web & Mobile App

Challenges We Solved:

  • Sync with Immoweb & Zimmo
    Successfully implemented real-time property sync with third-party real estate portals.
  • Scalable CRM Architecture
    Built a modular and scalable system adaptable to future expansion, including multi-agency structures and custom modules.
  • Complex Workflow Automation
    Automated key internal processes like appointment scheduling, status tracking, and cost-benefit analysis to reduce manual workload.
  • Unified UX Across Web and Mobile
    Delivered a consistent, intuitive user experience on both web and mobile for both clients and internal staff.

Key Features:

  • User & Role Management
    Control access and permissions per team member and agency branch.
  • Agenda & Appointment Scheduling
    Plan visits, meetings, and team events in an integrated calendar.
  • Expertise Request Management
    Handle property evaluations from potential sellers with a structured workflow.
  • Property Listing Management
    Add, edit, and publish listings on web, mobile, and external portals with one click.
  • Property Status Tracking
    Real-time updates on listing status (active, sold, rented, etc.) for the whole team.
  • New Project Management
    Manage and promote new construction projects from a single dashboard.
  • Cost/Benefit Ratio Calculation
    Automate financial evaluations for internal use and client proposals.
  • Valuation & Estimation Tools
    Use built-in algorithms to generate real-time property estimates.
  • Content Management System
    Create blog posts, post social content, publish real estate news, and even job offers.
  • Client-Facing Web & Mobile Platform
    A sleek, branded platform for clients to browse listings, follow up on leads, and submit requests.

Impact of the Solution

  • Faster Deal Closures
    A streamlined CRM and instant property syncing with Immoweb/Zimmo enabled agents to act faster and close more listings.
  • Better Lead Qualification
    Structured workflows and status tracking helped agents focus on serious buyers, improving sales conversion rates.
  • Professional Image Across Web & Mobile
    A polished digital presence (mobile + web) enhanced client trust and positioned Brick as a modern real estate leader.
  • Reduced Manual Workload
    Centralized property and project management eliminated the need for spreadsheets and scattered tools.
  • Improved Internal Coordination
    Shared agendas, role-based access, and real-time updates helped teams collaborate more efficiently across offices.
  • Gained Competitive Edge
    The custom platform gave Brick an advantage over traditional agencies still relying on fragmented tools or manual methods.

What Else Could Be Built Like This?

This project showcases a highly adaptable real estate CRM and sales platform. Similar custom solutions could include:

CRM + Listing Platform for Real Estate Franchises
Manage multiple agencies, listing pipelines, and team collaboration at scale.

Developer CRM & Buyer Portals for New Construction Projects
Centralize marketing, reservations, and client communication for real estate developers.

Commercial Property Leasing Platforms
Tailor property discovery and lead generation tools for business tenants and landlords.

Vacation Rental Management Systems
Manage bookings, calendars, listings, and guest communication for short-term rental networks.

PropTech Sales Enablement Tools
Equip brokers with mobile-first tools for prospecting, virtual tours, and client nurturing.