Optique Morel, a group with several optical stores in Belgium, embarked on an ambitious digital transformation.
They developed an online sales platform and a comprehensive management software intended for all stores, whether affiliated with the parent company or franchised. This solution was designed for all Morel stores in Belgium, aiming to standardize data management.
- Customer Account Creation: Allows customers to create their personalized accounts.
- Profile Management: Customers can manage their personal information.
- In-Store Appointment Scheduling: Offers the possibility to schedule an appointment for an in-store article or service.
- Online Product Purchase with Home Delivery: Facilitates online product purchase with a home delivery option.
- Online Product Purchase with In-Store Pickup: Allows customers to buy products online with in-store pickup at their chosen Morel store.
- Access to Various Content Pages: Provides access to diverse content, such as blogs, information about services and stores, etc.
- User Account Creation: Enables the creation of user accounts.
- Roles and Access Management: Streamlines roles and user authorization.
- Customer and Contact Management: Simplifies customer and contact management.
- Categories and Subcategories Creation and Management: Efficiently organizes products.
- Brands Creation and Management: Manages available brands.
- Products Creation and Management: Facilitates systematic product management.
- Articles Creation and Management: Simplifies article management
- Diopters Creation and Management: Handles diopter prescriptions.
- Offers and Purchase Orders Creation and Management: Simplifies transaction creation and management
- Delivery Notes Creation and Management: Optimizes delivery tracking
- Online Order Management: Efficiently manages online orders.
- Invoicing Creation and Management: Automates invoicing.
- Suppliers Creation and Management: Facilitates supplier management
- Purchases with Entry Control Creation and Management: Provides precise control of purchases and entries.
- Stocks Creation and Management: Offers precise stock level tracking.
- Commercial Offers Creation and Management: Manages promotions and special offers.
- Chat System: Enables real-time communication.
- Email Marketing Management: Facilitates email marketing campaigns.
- Reports and Statistics: Provides data for informed decision-making.
- Integration of All Data for Each Morel Store Using Various Software.
- Integration of Zeiss API.
- Integration of Essilor API (Opsyweb).
- Integration of Bpost.
- Integration of Eid (Electronic Identification).
- Integration of the INAMI Algorithm (National Institute for Health and Disability Insurance).
- Synchronization with a Scanner.
- Synchronization with a Point of Sale Terminal.