Optique Morel, a group with several optical stores in Belgium, embarked on an ambitious digital transformation.
They developed an online sales platform and a comprehensive management software intended for all stores, whether affiliated with the parent company or franchised. This solution was designed for all Morel stores in Belgium, aiming to standardize data management.
Modules
- Customer Account Creation: Allows customers to create their personalized accounts.
- Profile Management: Customers can manage their personal information.
- In-Store Appointment Scheduling: Offers the possibility to schedule an appointment for an in-store article or service.
- Online Product Purchase with Home Delivery: Facilitates online product purchase with a home delivery option.
- Online Product Purchase with In-Store Pickup: Allows customers to buy products online with in-store pickup at their chosen Morel store.
- Access to Various Content Pages: Provides access to diverse content, such as blogs, information about services and stores, etc.
- User Account Creation: Enables the creation of user accounts.
- Roles and Access Management: Streamlines roles and user authorization.
- Customer and Contact Management: Simplifies customer and contact management.
- Categories and Subcategories Creation and Management: Efficiently organizes products.
- Brands Creation and Management: Manages available brands.
- Products Creation and Management: Facilitates systematic product management.
- Articles Creation and Management: Simplifies article management
- Diopters Creation and Management: Handles diopter prescriptions.
- Offers and Purchase Orders Creation and Management: Simplifies transaction creation and management
- Delivery Notes Creation and Management: Optimizes delivery tracking
- Online Order Management: Efficiently manages online orders.
- Invoicing Creation and Management: Automates invoicing.
- Suppliers Creation and Management: Facilitates supplier management
- Purchases with Entry Control Creation and Management: Provides precise control of purchases and entries.
- Stocks Creation and Management: Offers precise stock level tracking.
- Commercial Offers Creation and Management: Manages promotions and special offers.
- Chat System: Enables real-time communication.
- Email Marketing Management: Facilitates email marketing campaigns.
- Reports and Statistics: Provides data for informed decision-making.
Challenges
- Integration of All Data for Each Morel Store Using Various Software.
- Integration of Zeiss API.
- Integration of Essilor API (Opsyweb).
- Integration of Bpost.
- Integration of Eid (Electronic Identification).
- Integration of the INAMI Algorithm (National Institute for Health and Disability Insurance).
- Synchronization with a Scanner.
- Synchronization with a Point of Sale Terminal.
Get in touch
